Marketing is everywhere. From Instagram reels to roadside billboards, everyone sees it, talks about it, and thinks they know how to do it.
But here’s the truth: just because you consume marketing, doesn’t mean you can create effective marketing.
At Shuant Consulting, we’ve seen both ends of the spectrum: clients who come in knowing exactly what they want and those who are still figuring it out. And the truth is, neither is more right than the other. What matters is execution that’s grounded in strategy, data, and empathy.
It Feels Easy—Until You Actually Do It
It’s easy to get caught in the illusion that marketing is simply:
- Posting regularly on social media
- Running some ads
- Sending a newsletter
- Launching a promo campaign
Sure, those are part of the job. But marketing that drives growth goes way deeper. It means understanding audience behaviour, market positioning, data analytics, creative messaging, funnel strategy, brand consistency, and long-term vision alignment.
In fact, a 2023 CMO Survey by Deloitte found that only 43% of marketers believe their marketing strategy is well-aligned with their business objectives. [Source: Deloitte CMO Survey, 2023]
Why Strategy Beats Tactics Every Time
We’ve worked with assertive CMOs who have a vision and just need the right execution team. With them, we match clarity with precision – refining messaging, aligning platforms, and executing high-performing strategies based on industry and audience analytics.
But we’ve also worked with founders and business owners who are just starting out, unsure what their next move should be. In these cases, we begin with:
-
- Brand audits
- Audience profiling
- Gap analysis of existing assets
- Practical data collection mechanisms to inform the next move
Regardless of where you start, we help create a blueprint that marries business goals with marketing strategy.
Same Industry, Different Strategy
Let’s say two clinics offer the same aesthetic services in the same city. But their marketing? Completely different.
Why?
They need different platforms, tones, offers, and even operating hours. That’s why cookie-cutter strategies don’t work. The magic lies in the details of who you’re speaking to and why they should care.
What We’ve Learned Along the Way
Some key lessons we’ve learned while serving clients from multiple industries:
- Your audience may not behave like you do. Assumptions are marketing’s worst enemy.
- Clear offers win. Confused customers don’t buy.
- Consistency > Virality. Brands that show up with clarity win long-term.
- Start with listening. Good marketing starts with good research.
TL;DR: Marketing Isn’t Paint-by-Numbers.
It’s strategic, iterative, and deeply personal to your brand, audience, and business model. And while the internet might have made it look easy, doing it right is a craft.
So yes, everyone talks marketing. But if you’re ready to do marketing—really do it, with clarity, consistency, and intention—we’re here to help.
Let’s build marketing that matters.
