How We 2X Our Retail Management Client’s LinkedIn Followers Growth in 6 Months
We partnered with one of Malaysia’s leading retail groups to strengthen their employer branding on LinkedIn. Through a strategic mix of content production, social media management, and paid amplification, we doubled their monthly follower growth rate—establishing them as a talent-attractive brand in the competitive retail industry.
About Our Client
A leading retail group in Malaysia, operating some of the nation’s most iconic shopping destinations. With a diverse portfolio of malls across key regions, they serve millions of visitors annually—blending lifestyle, community, and experiential retail. Renowned for innovation and growth, they continue to expand their footprint while shaping the future of shopping experiences in Southeast Asia.
The Challenge
- The client needed to build a strong employer brand to attract talent in preparation for a major expansion over the next 5 years.
- Existing LinkedIn presence was mainly commercial-focused with minimal employer branding.
- Talent engagement was done via different channels and social media visibility in the market were limited.
- Competitors in the retail industry were also ramping up their employer branding efforts, creating a competitive talent market.
Our Approach
Brand & Content Audit
We assessed their business, existing content, and talent market positioning to uncover gaps and opportunities.
Content Strategy
We built a 1-year content plan backed by a moodboard to align visual identity and tone of voice with employer branding objectives.
Content Production
We executed the plan with engaging formats—including videos, graphics, and stories—that humanised the brand and highlighted culture, people, and values.
Social Media Management
We managed end-to-end content publication, ensuring consistency and alignment with employer branding messaging.
Paid Marketing
We amplified high-performing posts through strategic boosting to extend reach and engagement with targeted talent segments.
- Behind the Execution
- Tools Used: Asana for project management, Content visual creation tools, Google Slides for content presentation to the client, LinkedIn Campaign Manager for boosting.
- Timeline: 6 months
- Collaboration: Worked closely with the client’s HR and communications team to align messaging with hiring needs and talent positioning.
- Formats: Video storytelling, employee features, culture snippets, carousel posts, and LinkedIn-native copywriting optimised for engagement.
The Results
Key Takeaways
- A well-defined employer branding strategy can significantly accelerate LinkedIn growth.
- Strategic content planning + boosting drives consistent follower engagement and reach.
- Employer branding is no longer optional—it’s critical to build talent pipelines for expansion.
- Data-driven, humanised content resonates strongly in the retail talent market.